Upskilling Micro & Small Enterprises

In today's world, upskilling isn’t optional, it’s  essential for growing and advancing career or business to achieve sustainable success.

After years of working with MSMEs across the region, we noted key gaps in business communication that limit growth and sustainability of small enterprises. In response, we developed hands-on upskilling programmes designed to build capacity in key areas that drive growth and long-term business sustainability.

Our programs help small business and entrepreneurs to appreciate the basic concepts of business communications that drive sustainable growth.

Key Questions:

• What makes your business special, and how can that help you grow?

• What is a brand, and why does it matter for small businesses?

• How do people think and feel about your business? (reputation)

• Who is your ideal customer, and what do they really need?

• Why does your business need a name?

• How can your business name, visuals, and slogan attract the right customers?

• What simple marketing and promotion methods can you use to reach more customers?

• What is the difference between business dev't sales and marketing

• How can you take advantage of digital tools and the online marketplace to grow your business?

We are committed to Support Small Businesses Level-Up Visibility for growth

Who Needs It

• SACCOs

• Youth agribusiness groups

• Youth tech or creative hubs

• Youth self-help groups

• Youth enterprise groups

• Farmer cooperatives

• Dairy groups

• Beekeeping groups

• Fishing cooperatives

• Agro-processing groups

• Chamber of commerce SME members

• Business hubs and incubators

• SME trade associations

• Artisan training cohorts

• Incubation program alumni

• Loan recipients running SMEs

• Women-led microbusinesses

• Youth enterprise members

• Informal traders transitioning to formal markets

The Programmes

Learn More. Do More. Be More.

Urge- Growth Daily

Urge- DevWire

Urge Skill-Up

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