EAC News Business

The EAC is positioning itself as a single tourism destination to attract global travelers.

The East African Community has launched a new regional tourism campaign:
“Visit East Africa – Feel the Vibe.”

The initiative aims to market the region as a multi-destination tourism hub, allowing travelers to experience multiple countries under one brand.

For the region, this is a strategic shift from competing individually to collaborating collectively.

Tourism is not just about travel.
It’s about jobs, foreign exchange, and regional identity.

And East Africa is now telling that story together.

Source: EAC / ITB Berlin Launch

30th. March 2026/ Urge- DeveWire

East Africa Launches Joint Tourism Brand to Compete Globally

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